Product Marketing Specialist in Alpharetta, GA at LeasePlan

Date Posted: 10/23/2018

Job Snapshot

Job Description

Overview - Product Marketing Specialist

Are you a product marketing rock star? Do you have experience creating product positioning and bringing new products to market? Are you passionate about enabling sales teams? Do you thrive on planning and executing campaigns to achieve results?

LeasePlan USA is adding a product marketing specialist to the team to develop go-to-market plans for new products while driving sales, adoption, utilization and customer retention for our existing portfolio. If this sounds like it’s in your wheelhouse, we’d love to talk!

As a product marketing manager, you can look forward to:

  • Crafting product positioning, differentiated stories, value proposition and key messages to convey the company’s unique solutions to the marketplace.
  • Developing strategies and marketing plans that drive growth and revenue for leasing, mobility and fleet management products.
  • Creating and executing top-notch integrated lead generation programs for new and existing products.
  • Leveraging multiple channels to communicate product value to internal and external audiences.

You will also manage:

  • Market research activities
  • Product packaging, design and user experience
  • Development of sales tools, collateral and out-of-the box content
  • Sales enablement programs
  • Integrated lead generation and awareness activities
  • Events, webinars and product training
  • Customer feedback loop and case studies
  • Repeatable and measurable GTM processes
  • Analysis of performance metrics and results

Who you will work with:

In this role, you’ll have the opportunity to work with cross-functional teams, from product management and development to marketing operations, sales, client experience and leadership. Because we believe in the Power of One LeasePlan, you’ll also get to glean best practices from our global marketing, corporate affairs and product teams.

You’re the kind of person who:

Is a creative and qualitative thinker – familiar with various product marketing techniques and positioning strategies. You have proven experience in product marketing or agile product development. You are a team player who enjoys working with cross-functional teams, creating messaging and content to increase prospect engagement.

You also have:

  • BS/BA degree in business, marketing or related degree.
  • 2+ years of relevant product marketing experience.
  • Business-to-business marketing experience.
  • Experience within similar or relevant industries.
  • Experience with market analysis, product launch and integrated marketing campaigns.
  • An eye for detail, mixed with creativity and superior communication skills, including verbal, written and presentation skills.
  • Interpersonal skills and ability to influence cross-functional teams.
  • High energy, a leadership mindset and the ability to operate with minimal supervision.
  • Experience with, Pardot, design and copywriting as an added bonus.

    Who we are:

    As LeasePlan people, we are proud of our 50 years' heritage. This is testimony to the strong service culture that has been created and sustained over the first half century of our operation.

    We believe in bringing What’s next to our employees, clients and stakeholders. Our goal is to offer ‘any car, anytime, anywhere’ across our global markets. That’s why we are committed to developing the skills and competencies to transform our business into a fully-fledged ‘Digital LeasePlan’. And it’s our belief that you cannot grow a business – you can only grow people who grow businesses.

    Does this sound like your kind of place? If so, please get in touch - we'd love to hear from you.


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